G-Shock – spec film.

The first G-Shocks were tested by dropping them out of a third-floor window. We dropped ours from 402 kilometres up.

Our workflow went through a stress test of its own. The whole film, from orbit and re-entry to the steppe with its people and horses, was made on a single platform, with a minimum of credits and in very little time. What carried it wasn’t the number of generations, but the script, the direction and the edit.

A spec film: not commissioned by, affiliated with or endorsed by Casio. The “Re-entry tested” badge is as made up as the story. Do not drop your watch from orbit.