GLS.

Call Crispy came up with a great spot. We built its star, Kapybalík, from scratch: the character, its guidelines and a basic 3D setup to keep building on. Then we made every asset and scene in the script and put the film together scene by scene. The song and its vocal were recorded in a studio first, and the Slovak lip-sync took the most work: the character is fictional, and video models still struggle with Slovak. In some scenes, Kapybalík’s face is driven by motion capture of a real person’s expressions.

The character and its world are now set up for any use: from a new brief, a social post is ready in hours, not the weeks a classic 3D production would need.